Rolex Domino's 26mm Datejust Two-Tone Reference 69173 Unpolished

The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for purchase by the public, but as a way to reward Domino’s franchise owners who hit their sales targets.

All these watches were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters. In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last year, however, they have gained a massive following.

This is a rare version of the Domino’s Rolex with a ladies Datejust reference 69173. The case appears to be unpolished. The case back is polished. It measures 25mm in diameter. The W serial number dates to circa 1995. It features applied-Roman numerals on the champagne dial.

To learn more about Rolex-Domino’s story, watch the video ”Rolex Model NEVER in Stores”.

The watch comes does not come with box and papers. We do not know the service history, but it is running well.

PRICE: INQUIRE (Item SBUXYT4222)