Rolex Domino's Air-King 5500 Unpolished

The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for purchase by the public, but as a way to reward Domino’s franchise owners who hit their sales targets.

All these watches were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters. In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last year, however, they have gained a massive following. The watch features an engraving on the back with the recipient’s initials above “T.S.M.” for Thomas S. Monaghan, the founder of Domino’s. The engravings were made in Ann Arbor, Michigan.

This example dates to circa 1984 with an 8.15M serial. The case appears to be unpolished. It does not come with box. It does come with papers.

It recently passed a water resistance test of 5 bar.

You can learn about these watches in our video Collector Conversation: Tom Monaghan - Founder of Domino's Pizza - on the Domino's Rolex.

To learn more about Rolex-Domino’s story, watch the video ”Rolex Model NEVER in Stores”.

PRICE: INQUIRE (Item SBUXYT4475)